Enhancing accounting and finance students’ awareness of transferable skills in an integrated blended learning environment

This research investigates students’ transferable skills in an integrating blended learning environment, specifically addressing writing skills. Drawing on Biggs’ application of constructivism theory, the study analyses characteristics, perception designed teaching methods, and confidence their The context was a suite accounting finance programmes United Kingdom. 164 student participants answered questionnaires, from among whom focus group were organised. A mixed method adopted to clarify drivers active process. findings reveal that characteristics influence perceptions, well-designed can alter perceptions improve contributes literature by providing evidence its positive impact process performance. encourage educators develop strategies performance through appropriate design.